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Creative Thinking - Think Like an Artist and Find Better Solutions to Problems (716)


5 November 2021

Lang EN Workshop language is English

Tom Reed


Everywhere these days you read about the importance of creativity and creative thinking. This is one area where humans are still comfortably ahead of computers and it is regarded as an increasingly valuable skill to develop.

But what is creativity? And how do you encourage thinking creatively? Everyone wants to come up with a great idea, but how do you DO that?

In this bespoke Express workshop, Tom Reed will reveal the workings of creativity from the perspective of a practicing artist. He will guide you through the creativity process and help you maximise your ability to come up with ideas. Additionally, you will learn how important it is to put those ideas into practice.

Tom will discuss specific methods and habits of a creative artist that you can easily transfer to your work.

You will learn why boredom can be beneficial, how ideas happen and how 'deadly' sins such as stealing, laziness and putting the rubbish out on the wrong day, can indeed be good for creativity. So, encourage your own creativity and reap the benefits!

Learning outcomes:

By the end of the workshop, participants will…

  • Understand what creative thinking is and how to apply it.
  • Recognise the importance of making unexpected connections and understand why they are fundamental to creativity.
  • Integrate habits and methods to promote creativity.
  • Incorporate free play of the imagination in the process of creative thinking.
  • Feel confident that creativity is something they can cultivate.
  • Understand the importance of asking 'what if?'…



Date: Friday 5th November 2021

Schedule : 9 am to 11:30 am

Place: Online



Tom Reed's background is in art, with a Fine Art degree from Oxford University and teaching qualification from London University. He has many years experience as an artist and creative person producing an unusually wide range of work – illustrations and cartoons (NZZ newspaper), animated films (ETH, MeteoSwiss, NZZ), Paintings (exhibited in London and Paris) and children's books (Tom has written and illustrated twelve books).

He has been a lecturer on the PhD programme at the University of Zurich for the last six years. He takes courses in Drawing, Visualisation and Creativity.

His work can be seen at








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